DX Division will offer unprecedented beauty experiences. As our users undergo virtual makeup and skin diagnostic tests online or in stores, their history can be analyzed in our digital database, and by applying the data of purchasing, and research and innovation together, it becomes possible to propose the best in counseling, products and makeup lessons at a place and time of their choice. In addition, we will use the latest beauty technology to seamlessly provide life-long, personalized services to consumers through various points of contact, both digital and real.

IT Division will be in charge of executing Shiseido Group’s IT strategy. In order to contribute to Shiseido’s business, IT Division will promote “Cloud First” strategies, build a global standard core infrastructure and platforms based on various digital measures encouraged by DX Division, improve business speed and make swift decisions based on data and finally, transform the ways employees work. Furthermore, by adopting the human resource development expertise from Accenture and providing jointly established programs dedicated for digital and IT resources, we will nurture globally active employees with advanced skill sets. We will also proactively acquire talents from external sources to further lead Shiseido’s digitalization efforts.